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The Way We See Things


The New Strategy of the Strategists
If I ever found myself standing behind the Family Feud podium, one hand hovering over the buzzer as Steve Harvey asked, "Name business information AI can easily produce today," I'd hit that thing so hard I'd probably break my hand. The answers my family and I would joyfully rattle off to the chorus of "ding!" would sound something like this: Market sizing. Research compilation. Consumer segmentation. Competitive analysis. Business modeling. Financial sensitivity analysis. Pre
George Linardos
Jul 264 min read


Before Strategy Comes Meaning
When I was a young pup working for filmmaker Oliver Stone, very much in his heyday, we shared an office building with an advertising agency. From my office, I could hear their creative meetings on the patio outside my window. They talked endlessly about "the creative.” Was it “great storytelling?” Was it “emotional” enough? That was a frequent one. Eventually I learned they were working on an Acura commercial. The debate wasn't over the meaning of the brand or what it rep
George Linardos
Jul 254 min read


Business as Master Craft
Whenever I'm asked which of the arts I love most, I always give the same answer. None of them. Or perhaps more accurately...all of them. I don't really care whether the medium is cooking, architecture, filmmaking, music, photography, comedy, interior design, or business. What fascinates me is something else entirely. If you offered me tickets to an average production of Wicked or the chance to spend three hours watching the greatest needlepointer in the world make a pillow,
George Linardos
Jul 254 min read


Return to the Real World
Everyone seems to be talking about investing in AI. I'm increasingly excited about investing in what AI makes more valuable. Don't get me wrong—I use AI every day and believe we're at the beginning of one of the most important technological revolutions in history. I'm excited about it both professionally and personally. But I think there is another opportunity emerging that deserves just as much attention. Like many, I assumed the rapid advance of technology would steadily re
George Linardos
Jul 252 min read
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